Enquiries at around CZK 55 for a dental clinic in Prague: strategy and early results

YouDent is an adult dental clinic in Prague 5. At neuromates, we develop its existing website and marketing channels.

Recent website work includes real-photo updates on 40 existing pages across five languages and callback features rolled out across 85 pages. The clinic confirmed receipt of a website test enquiry.

For the new paid social pilot, we chose two offers: dental hygiene and an initial examination. We prepared separate Czech and Russian ads, using real clinic photography: a clinician with equipment, an examination, a mirror consultation and a mirror-smile scene. Feed and vertical placements use separate formats.

People submit their contact details directly through Meta lead forms. These enquiries did not pass through the website, so we assess this pilot separately from the website work.

Our early average ad spend per enquiry is CZK 55.35 — around CZK 55. This is the combined average of the two Instagram + Facebook lead campaigns, excluding agency fees, Google Ads and earlier promotions.

Enquiries have been reconciled with the enquiry register. Next: contact quality, bookings and attended visits.

Pilot launched on 12 November 2026. The export ends on 12 November and was retrieved on 13 November, Moscow time. The sample is still small: these are early lead-form enquiries, not confirmed patients. We cannot yet claim a stable acquisition cost or return.

Website and marketing development: neuromates.agency